Resume

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Experience                                

VOX Global, Senior Account Executive (10/2018 – Present)

  • Collaborate with design teams to implement content strategies & manage all copy for new websites, including a 9-month redesign of a Fortune 10 Company’s CSR website
  • Create employee email marketing campaigns, including a campaign that successfully secured $1 million donations for a client’s initiative
  • Strategize & execute social media content that receive engagements 4x better than industry averages across Facebook, Instagram & LinkedIn

VOX Global, Account Executive (12/2016 – 10/2018)

  • Managed a design team & assist an editorial staff in creating nearly 2,000 digital communications reaching over 400,000 unique client employees, customers & stakeholders annually
  • Provided executive support to a Fortune 10 Company CEO for the client’s business before the federal government
  • Fostered relationships with social media influencers for consumer, B2B & financial sector clients
  • Pilot new grassroots tactics with local third-party & client retail partners for an educational consumer CSR campaign

VOX Global, Assistant Account Executive (01/2016 – 12/2016)

  • Produce media reports covering environment, social & governance topics, & new emerging issues important to the financial sector client
  • Write, coordinate & code content for CSR/public affairs clients’ websites, blogs & microsites
  • Collaborate with client experts, web developers, copy editors & designers to create digital edition of their annual sustainability report
  • Supervise & conduct case study research for crisis communication

Fleishman-Hillard Kansas City, Intern (05/2015 – 08/2015)

  • Targeted, pitched & collected results from traditional, social & blogger outlets
  • Drafted media & marketing materials for clients in the consumer, healthcare, & agriculture/food industries

Iowa State Athletics Marketing, Social Media Intern (08/2014 – 05/2015)

  • Implemented multi-platform campaigns to integrate social media into the overall marketing plan
  • Increased followers on Snapchat by 200 percent, Instagram by 100 percent, Twitter by 51 percent & Pinterest by 28 percent

Scottish Parliament, Minister of Public Health Intern (01/2014 – 05/2014)

  • Conducted research about public health, socioeconomic status & voting behaviors in Scotland
  • Attended & contributed reports at monthly meetings about official governmental affairs

Iowa State Office of Admissions, Social Media Coordinator (10/2013 – 05/2015)

  • Created blog posts every week to create topical conversations about Iowa State, college experiences & life in Ames, Iowa
  • Continually attracted over 1,000 unique viewers per blog

Iowa 4-H Foundation, Marketing & Events Intern (05/2013 – 05/2015)

  • Executed strategic donor relations & marketing/fundraising plans for the annual gala, golf fundraiser & Iowa State Fair
  • Wrote & edited monthly e-newsletter, bi-yearly print newsletter, webpages & press releases

Skills                                     

PR Software Adobe Creative Cloud
  • Muckrack
  • Factive
  • Cision
  • Photoshop
  • InDesign
Social Media Management Tools Web Content Management Systems
  • Crimson Hexagon
  • Hootsuite
  • Radian6
  • Google Analytics
  • MailChimp
  • WordPress
  • Adobe CQ

Involvements   

  • Young Alumni Board Co-Chair, Dallas-Fort Worth Iowa State University Alumni Association
  • Policy Committee & Service Committee Member, Dallas Regional Chamber: Young Professionals
  • Public Affairs Council Member – Dallas Chapter
  • Dallas NuPRos Member, Public Relations Society of America

Education  

Bachelor of Science
Journalism & Mass Communications
Political Science

Iowa State University, 2015
Cum Laude
Cardinal Key Honor Society
Iowa Matthew Shepard Scholar, Eychaner Foundation
Homecoming King & Court Scholar

Social  

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