Resume

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Experience

VOX Global, Senior Account Executive (10/2018 – Present)

Collaborate with design teams to implement content strategies & manage all copy for new websites, including a 9-month redesign of a Fortune 10 Company’s CSR website
Create employee email marketing campaigns, including a campaign that successfully secured $1 million donations for a client’s initiative
Strategize & execute social media content that receive engagements 4x better than industry averages across Facebook, Instagram & LinkedIn

VOX Global, Account Executive (12/2016 – 10/2018)

Managed a design team & assist an editorial staff in creating nearly 2,000 digital communications reaching over 400,000 unique client employees, customers & stakeholders annually
Provided executive support to a Fortune 10 Company CEO for the client’s business before the federal government
Fostered relationships with social media influencers for consumer, B2B & financial sector clients
Pilot new grassroots tactics with local third-party & client retail partners for an educational consumer CSR campaign

VOX Global, Assistant Account Executive (01/2016 – 12/2016)

Produce media reports covering environment, social & governance topics, & new emerging issues important to the financial sector client
Write, coordinate & code content for CSR/public affairs clients’ websites, blogs & microsites
Collaborate with client experts, web developers, copy editors & designers to create digital edition of their annual sustainability report
Supervise & conduct case study research for crisis communication

Fleishman-Hillard Kansas City, Intern (05/2015 – 08/2015)

Targeted, pitched & collected results from traditional, social & blogger outlets
Drafted media & marketing materials for clients in the consumer, healthcare, & agriculture/food industries

Iowa State Athletics Marketing, Social Media Intern (08/2014 – 05/2015)

Implemented multi-platform campaigns to integrate social media into the overall marketing plan
Increased followers on Snapchat by 200 percent, Instagram by 100 percent, Twitter by 51 percent & Pinterest by 28 percent

Scottish Parliament, Minister of Public Health Intern (01/2014 – 05/2014)

Conducted research about public health, socioeconomic status & voting behaviors in Scotland
Attended & contributed reports at monthly meetings about official governmental affairs

Iowa State Office of Admissions, Social Media Coordinator (10/2013 – 05/2015)

Created blog posts every week to create topical conversations about Iowa State, college experiences & life in Ames, Iowa
Continually attracted over 1,000 unique viewers per blog

Iowa 4-H Foundation, Marketing & Events Intern (05/2013 – 05/2015)

Executed strategic donor relations & marketing/fundraising plans for the annual gala, golf fundraiser & Iowa State Fair
Wrote & edited monthly e-newsletter, bi-yearly print newsletter, webpages & press releases

Skills

PR Software	Adobe Creative Cloud
Muckrack Factive Cision	Photoshop InDesign
Social Media Management Tools	Web Content Management Systems
Crimson Hexagon Hootsuite Radian6	Google Analytics MailChimp WordPress Adobe CQ

Involvements

Young Alumni Board Co-Chair, Dallas-Fort Worth Iowa State University Alumni Association
Policy Committee & Service Committee Member, Dallas Regional Chamber: Young Professionals
Public Affairs Council Member – Dallas Chapter
Dallas NuPRos Member, Public Relations Society of America

Education

Bachelor of Science
Journalism & Mass Communications
Political Science

Iowa State University, 2015
Cum Laude
Cardinal Key Honor Society
Iowa Matthew Shepard Scholar, Eychaner Foundation
Homecoming King & Court Scholar