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Experience
VOX Global, Senior Account Executive (10/2018 – Present)
- Collaborate with design teams to implement content strategies & manage all copy for new websites, including a 9-month redesign of a Fortune 10 Company’s CSR website
- Create employee email marketing campaigns, including a campaign that successfully secured $1 million donations for a client’s initiative
- Strategize & execute social media content that receive engagements 4x better than industry averages across Facebook, Instagram & LinkedIn
VOX Global, Account Executive (12/2016 – 10/2018)
- Managed a design team & assist an editorial staff in creating nearly 2,000 digital communications reaching over 400,000 unique client employees, customers & stakeholders annually
- Provided executive support to a Fortune 10 Company CEO for the client’s business before the federal government
- Fostered relationships with social media influencers for consumer, B2B & financial sector clients
- Pilot new grassroots tactics with local third-party & client retail partners for an educational consumer CSR campaign
VOX Global, Assistant Account Executive (01/2016 – 12/2016)
- Produce media reports covering environment, social & governance topics, & new emerging issues important to the financial sector client
- Write, coordinate & code content for CSR/public affairs clients’ websites, blogs & microsites
- Collaborate with client experts, web developers, copy editors & designers to create digital edition of their annual sustainability report
- Supervise & conduct case study research for crisis communication
Fleishman-Hillard Kansas City, Intern (05/2015 – 08/2015)
- Targeted, pitched & collected results from traditional, social & blogger outlets
- Drafted media & marketing materials for clients in the consumer, healthcare, & agriculture/food industries
Iowa State Athletics Marketing, Social Media Intern (08/2014 – 05/2015)
- Implemented multi-platform campaigns to integrate social media into the overall marketing plan
- Increased followers on Snapchat by 200 percent, Instagram by 100 percent, Twitter by 51 percent & Pinterest by 28 percent
Scottish Parliament, Minister of Public Health Intern (01/2014 – 05/2014)
- Conducted research about public health, socioeconomic status & voting behaviors in Scotland
- Attended & contributed reports at monthly meetings about official governmental affairs
Iowa State Office of Admissions, Social Media Coordinator (10/2013 – 05/2015)
- Created blog posts every week to create topical conversations about Iowa State, college experiences & life in Ames, Iowa
- Continually attracted over 1,000 unique viewers per blog
Iowa 4-H Foundation, Marketing & Events Intern (05/2013 – 05/2015)
- Executed strategic donor relations & marketing/fundraising plans for the annual gala, golf fundraiser & Iowa State Fair
- Wrote & edited monthly e-newsletter, bi-yearly print newsletter, webpages & press releases
Skills
PR Software | Adobe Creative Cloud |
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Social Media Management Tools | Web Content Management Systems |
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Involvements
- Young Alumni Board Co-Chair, Dallas-Fort Worth Iowa State University Alumni Association
- Policy Committee & Service Committee Member, Dallas Regional Chamber: Young Professionals
- Public Affairs Council Member – Dallas Chapter
- Dallas NuPRos Member, Public Relations Society of America
Education
Bachelor of Science
Journalism & Mass Communications
Political Science
Iowa State University, 2015
Cum Laude
Cardinal Key Honor Society
Iowa Matthew Shepard Scholar, Eychaner Foundation
Homecoming King & Court Scholar