When you think about Iowa State Cyclone Athletics and their online presence you think about the hashtag #cyclONEnation. Since the beginning, this tagline represented the loyal ISU fan base, which in theory stretched well beyond the Missouri and Mississippi rivers. Using Snapchat as a marketing tool to reach a younger demographic, it was now possible to actually... Continue Reading →

After a month of researching, writing and rewriting this blog, I knew it would be one of most successful during my blogging career with CycloneLife.  My decision to create this blog came after many of my friends told me in person that they did not know we had so many cafés on campus. Bringing over... Continue Reading →

Below you can find analytics for each social media platform Iowa State Athletics had a presence on as of Jan. 2015. I personally, played a role of creating and implementing different ideas for Snapchat, Vine and Pinterest, which were rooted in research I conducted about the platform and college sport fan persona. I also assisted... Continue Reading →

The second edition of the redesigned Iowa 4-H Foundation FourWord Newsletter was sent to mailboxes right before the holiday season to increase year-end unrestricted donations. In this edition, I wrote two smaller pieces, so I could assist in reorganizing, condensing, and editing the entire piece and provide assistance with the main article, “Parenting for Iowa’s 4-H... Continue Reading →

GIFs can be your best friends (pun intended). When you are looking for a multimedia component that's easy to add to any website but actually adds value to the piece, these moving images are the way to go. I decided to take it up a notch and make a story out of GIFs. The story?... Continue Reading →

December 17, 2014 2015 Iowa 4-H Foundation Gala to Move to Cedar Rapids The Iowa 4-H Foundation will host its 6th Annual 4-H Gala to support Iowa 4-H youth. FOR IMMEDIATE RELEASE AMES, Iowa— The Iowa 4-H Foundation’s Sixth Annual Iowa 4-H Foundation Gala is headed east. After a successful smaller gala sponsored by the... Continue Reading →

Using the public information to be presented at the 2014 Iowa 4-H Foundation's Board of Trustees' Annual Board Meeting, I was instructed to create a visual communication piece that could be used in numerous ways. It way also decided by team members this would be a perfect way for me to showcase the self-taught Adobe Suite skills... Continue Reading →

In this PDF, you will see the first newly redesigned summer edition newsletter for the Iowa 4-H Foundation. Inside of the FourWord Newsletter, you will find I wrote the center-fold piece, Crops to Crash: Giving the Gift of Grain (page 12), and took on the larger role of being editor-in-chief. The goal of this newsletter... Continue Reading →

Below you can find the cover and inside pages of the program created by me for the 2015 Iowa 4-H Foundation Scholarship Event. The cover pages were created in InDesign, while the inside pages were created on Word for easier collaboration in the office. I created the cover pages, edited the entire program, and choose... Continue Reading →

After a month of writing this blog, I felt it was one of the best I had written. Though it strays from my normal style of blog writing, I felt compelled to share this story. If I could go back, I would have found a way to make it shorter. Though at the time it... Continue Reading →