Iowa State Athletics social media analytics

Below you can find analytics for each social media platform Iowa State Athletics had a presence on as of Jan. 2015. I personally, played a role of creating and implementing different ideas for Snapchat, Vine and Pinterest, which were rooted in research I conducted about the platform and college sport fan persona. I also assisted in implementing new ideas for our larger Facebook and Twitter accounts.

• Iowa State Athletics Facebook page’s average post reach: 177,568 (Top post/month, Aug. 1 – May 1, 2015)
• CycloneATH Twitter account’s followers percent growth: 51% (Aug. 1 – May 1, 2015)
• Cyclone ATH Snapchat account’s friends percent growth: 200% (Aug. 1 – May 1, 2015)
• CycloneATH Vine account’s followers percent growth: 185% (Aug. 1 – May 1, 2015)
• CycloneATH Pinterest account’s followers percent growth: 28% (Aug. 1 – May 1, 2015)