JLMC 301 class project

A semester long project at Iowa State’s Strategic Planning for Advertising and Public Relations class. Dr. Gang Han was my professor, and he used a “learning by doing” philosophy. Below you can find a PDF of the entire project, an executive summary of the project, my best sections of the project, and the pitch presentation. The presentation served as the final exam for the class.

Full Project – 53 pages

Executive Summary – 2 pages

Focus Group


Pitch Presentation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Website Powered by WordPress.com.

Up ↑

%d bloggers like this: